Email Marketing, Toronto Freelancer
Email Marketing Freelance services provided by Sandra Smith Design:
- Email Campaign Strategy
- Email Template Design
- Email Template Coding
- Email Template Input, Testing and Deployment
Email marketing is the most effective way to direct traffic to your website, followed by organic search engine results and search engine advertising. Email marketing involves sending promotional messages to your current customer database, advertising new promotions, products and services – messages that are relevant and valuable to the individual you’re emailing.
Email marketing is simply direct marketing over the Internet. It is targeted and trackable marketing addressed to specific customers with prior approval. (If emails are sent out without prior permission it is considered spam.) Like other forms of direct marketing, it is an efficient, effective and affordable way to achieve a decent response rate.
Email Campaign Strategy
An effective email campaign strategy starts with determining your message and when you want to deliver it. Your subscription offer lets clients know about the kind of content they’ll receive and how frequently they’ll receive it. Once the customer gives permission to be included on your email list, it’s all-important to deliver to the message promised and the frequency agreed.
Email Template Design
To ensure consistency, we will create an email template for your approval based on the branding of your website. The email template will contain an area for content, a call to action, and an image header.
Email Template Coding
The email template will be coded and uploaded into your email management system (EMS). All email templates are tested across multiple email readers, ensuring design quality.
Email Template Input
The email’s content is inputted into the template on the email management system (EMS). The links are coded and tested and a live test is sent for final approval. After approval, the email is deployed at the designated launch date and time.