Search Engine Marketing Campaigns, Toronto Freelancer

A search engine marketing campaign will help you reach prospective clients when they enter specific search criteria. A holistic approach combining pay per click advertising, SEO, and Social Media will increase your chances of reaching potential customers and increasing site traffic.

Pay per click (PPC) Google AdWords

Pay per click advertising is affordable and effective in gaining a prospective customer’s attention based on keyword searches, and because of this has become one of the most popular form of online advertising. Google AdWords is the largest PPC advertising program. It can help deliver a strong presence on search engines even when your website’s organic ranking is still under development.

If you are on page 1 in the organic ranking and have a prominent sponsored listing, your chances of reaching potential customers and increasing site traffic are greatly increased. Sponsored listings are the most effective form of online advertising.

Our service includes setting up your Google AdWords account, selecting keywords and phrases to target, writing sponsored ads, and a monthly review of the results, testing, refining, tracking and reporting on the campaign.

Web Analytics and SEO Monitoring

We can provide Google Analytics monthly reports to track visitors, pageviews, landing pages, referring sites, keywords, bounce rates, website referrers, and visitor locations. The monthly report analyzes website traffic, indicates your SEO growth, and includes recommendations on increasing your ranking for important keywords together with the results of past months’ recommendations. We can also use additional analytics tools when budget permits such as SEO MOZ Reports.

These reports are vital for tracking progress and identifying areas for strategic improvement. They can also include results from sponsored listing campaigns and applicable email campaigns. (Additional reporting costs apply for sponsored listing and email campaign reports.

SEO monitoring can help identify content to build and blog on as well as business opportunities to follow up.

Monitoring Individual Search Engine Performance

Web analytics track your site’s traffic. However site-specific tools are required to track how the site is performing in the individual search engines.

Google Webmaster Tools, Yahoo! Site Explorer, and Bing Webmaster Center will track your website’s performance in the three top search engines, providing information as to when the search engine last crawled the site, what pages have been indexed, and any errors found while the search engine crawled your site. It will also tell us the Top Search Queries, Crawl Stats, and external and internal links information.