Freelance Services > Search Engine Optimization

Search Engine Optimization, Toronto Freelancer

Sandra Smith Design provides SEO freelance services for:

Keyword Research and Selection.
Creating Web Standards and Semantic Markup.
Inbound Link Building Campaigns.
Competitor Analysis.
SEO Audits.
Content Development including infographics.
Google Webmaster Tools, Google Analytics and Bing’s Webmaster Tool monitoring and reports.
SEO moz Campaign monitoring and reports.

Search engine optimization leads people to your site

Search engine optimization (SEO) is a major component of online marketing and website design. SEO will help your website become easier and more attractive for search engines to crawl. The higher your site ranks on the search results page (SERP) the more clicks and visitors your site will receive.

SEO involves internal and external website analysis, link building, strong website architecture, web standards compliant development, competitor analysis, keyword research, content development, and more.

Organic ranking is based on how relevant your site’s content is to the searcher’s query. The better your website matches the search query, the higher it will rank. You want your site to be in the top five or ten search results for a search query so that people will click into it.

Keywords or Search Terms

The process of keyword selection is important to successful SEO. The strategy is to carefully select the keywords you want your website to rank for on the search engines. Once you determine those search terms, it is essential to build your site around those words and phrases.

Keyword selection tools help determine the best search terms for your company to target.

Traffic measurement services help determine what keywords your competition is targeting.

Web Standards and Semantic Markup

Using semantic markup helps the search engine understand the information hierarchy and determine what content is important. Reducing the ratio of markup to content will improve your ranking and the page’s load time, making it easier for the search index to index your site.

The search engine look for keywords to determine what is important or relevant on each web page. It notes the keywords used in the url, page title, headings, opening paragraph, image titles and the words that are repeated on the page. It is crucial that your website markup be optimized with your selected keywords.

Image searches are also very popular, and you can take advantage of this by optimizing your images with keywords.

Link Building Campaigns

Link building is a very important off-site SEO strategy. The search engines base a large part of their ranking on how many and what kinds of sites link to your page. The goal is to increase the inbound links to your site from relevant and authoritative sites. Link building strategies include Directory Submissions, Content Links, and Social Links.

Directory Submissions

Source and submit your profile to general directories, local directories and niche-based directories. These directories may include free and fee based listings.

Content Links

Creating valuable and relevant content is a great way to gain backlinks to your site and demonstrating expertise in your industry. If you have quality content, websites and blogs will link to it. Content linking strategies also include guest blogging, article marketing, infographics and video.

Social Links

Again quality content creation will encourage social network to share it. Social profiles and Blog and Forum Commenting are also great ways to obtain backlinks. Social profiles including Twitter, Facebook, LinkedIn, Google+, and YouTube, provide many opportunities for backlinks. Blog and Forum Commenting involves identifying relevant blogs and forums and leaving insightful comments based on the content of the article.