Social Media Freelancer Toronto
Sandra Smith Design offers a full range of social media freelance services, from strategic development to full service support. We can:
- Design, launch your blogs, and consult on content creation optimized to your goals.
- Social Media Training and Consulting
- Social Media Monitoring
- Social Media Analytics Reporting
- Comment Marketing – Identify relevant articles to respond to, adding valuable backlinks to your site/blog.
- Integrate social media into your website, including social media feeds, Google’s Plus 1, Facebooks’ Like, “follow us” buttons and “share this” links.
Social Media is real-time marketing allowing targeted, personalized, useful, and sharable content directly to the consumer instantly. These conversations are indexed by the search engines and provide powerful SEO opportunities. Social Media’s influence in search will increase rapidly going forward.
Social Media Profile Development
Sandra Smith Design – social media freelancer Toronto, will develop your social media profile. With Twitter and YouTube, this is relatively simple and involves creating a custom background and a bio. For Facebook, however, it may involve posting in-depth information about your brand or organization and creating a graphic-rich welcome page to encourage visitors to “like” you.
Social Media Training and Customization
Sandra Smith Design – social media freelancer Toronto offers one-on-one or group learning sessions for Twitter, Facebook, LinkedIn, and blogging to enable you to maximize the return on your social media properties.
One on one or group social media training sessions can be arranged for Twitter, Facebook, LinkedIn, Google+, YouTube and blogging that teaches you how to maximize the return on your social media properties.
Optimizing and customizing your profile pages vary with each social media channel, and I will show you where to place keywords in your profile pages so that you appear in searches. Social media search queries function differently within each social channel and will train you as to the best way to use your target keywords in posts, linking and tagging for SEO. The keywords you target will vary depending on the social channel.
Strategies vary within each social media channel and will provide you with direction and support to achieve your desired goal, whether its generating leads, client acquisition, client retention, customer service or promotions. As well to develop a strategy to use the social channels together and how they can support one another.
LinkedIn is a targeted business social media networking site and a great place to connect with people in a specific industry or niche. Being a business networking site it is very important to be high quality, respectful and professional with your social presence. Profile optimization, group memberships, and status update strategies are all important areas to concentrate on. LInkedIn’s search feature is a very valuable tool in making new connections and to expand your business’ reach.
Facebook is the largest social network in the world having more than 500 million active users. 250 million of the users are logging in daily and 30 billion pieces of content are being shared on a monthly basis. The largest demographic is 35-54, and the fastest growing group is 55 plus.
Posting useful and relevant information in the status updates is critical, as the news feed will only show fans the posts that Facebook determines they would be interested in. Facebooks EdgeRank and GraphRank calculate this for the individual fan.
There are 3 marketing tools to use, including Pages, Target Advertising and Groups.
Page customizations options that are available to pages include landing pages and custom tabs. There are also many 3rd-party applications to expand the functionality of your page.
Target advertising can work on a pay-per-click or pay-per-impression and runs similarly to Google Adwords with bidding on keywords. Daily limits can be set according to budgets. You can target ads based on location, basic demographics, relationship status, age, birthday, and likes and interests.
Groups are a great way to build a community around your industry or business niche. Groups are less commercial than pages and can generate discussion and engagement easier because of that reason. Similarly to LinkedIn joining other establish groups is a great way to reach out and network. Again you want to be professional and add high-quality, valuable content and not spam.
Twitter is a micro blogging site that allows you to post tweets that are 140 characters in length. Twitter is easier to gain followers, engage and connect with others without needing to follow them or have them follow you. Twitter has 300 million tweets per day and 1.6 billion search queries per day.
Twitter offers several options for profile customization and profile optimization.
Including custom background design, bio, and profile picture. When people decide if they want to follow you they will often look at your latest tweets, the kind of content you share, engagement with others, and frequency of status updates.
Training includes a break down of the Twitter jargon – RT, @, D, bit.ly shortening and analytics, the use of hashtag topics, who to follow and @mentions to join the conversation. Suggestions to which social media dashboard to use to make tweeting easier to schedule and maintain. Twitter training also teaches you how to use your tweets to improve your SEO.
Google+ had 625 000 users per day sign up in December 2011. If that rate continues it will reach 100 million users before the March and 300 million by the end of 2012. Not only that but recently there has been strong integration with Google+ and Google’s SERP’s (search engine results page) result. Google Search Plus Your World ranks results from your networks shared content. To be included you will need a Google+ account and the Google +1 button posted on your web pages so that it can be indexed.
Very exciting search features are being introduced by Google and it is still being discovered as to the full impact this will have on search results. You do not want to miss out on being an early adapter with this.
Focuses primarily on what topics are most popular and how to build the readership of your blog. Blog training also goes over the skills of blog networking – finding relevant blogs to comment on, commenting on blogs and articles and guest blogging to drive traffic to your blog. Blog training includes a primer on keyword driven content to drive your search engine ranking.
Social Media Monitoring
Monitoring support service alerts you when people are mentioning your brand. When conversations are happening about you and your topic of interest, you need to be listening so that you can participate and actively manage your brand.
You’ll also be notified when notable articles appear about your target subject areas so you can comment on them and raise your online visibility.
Social Media Analytics Reporting
Analytics is a crucial part of any online marketing presence, and social media marketing is no exception. Reports let you know how your social media channels are doing. They review your Google analytics to see how much traffic they are driving to your site and how many conversions were met.
Reviewing the stats is the best way to determine what content works and what needs modifications. Your users will tell you what works. Ultimately, social media is driven by users.
Sandra Smith Design – social media freelancer Toronto will monitor your keywords and provide Social Media Analytics Reports to measure your social marketing.
Blogs are a great complement to social media marketing. They are a great vehicle for your updates and a way to drive traffic back to your website.
Blogs can work strategically to promote different areas of an organization, to draw attention to programs and to give personality to an organization. Blogs are not only instructional but a great way to start conversations and personalize your brand.
Benefits of Blogs to SEO
Another important blog benefit is the search engine optimization it will achieve. A blog enables you to increase the amount of keywords-specific content on your site. Your blog gives you the opportunity to talk about subjects you’d like to rank for but can’t really work into the context of your regular website content. Blog posts can be strategically written and titled for search engine ranking. This is critically important to maintain brand integrity and drive traffic to your site.