Services provided
- Design
- Art Directed
About the project
Hockey Canada wanted a direct piece that would encourage girls between the ages of 10 – 12 yrs to participate in hockey. The concept was “changing perspectives”. I designed a comic book that narrated the benefits of hockey to young girls, that would be distributed at community centers. Included was a contest for a prize of 1 of 10 musical jewelry boxes. The design of the jewelry box opens to reveal a girl hockey player spinning at center ice as hockey theme music plays.
Designed and produced as a team member at Rapp Collins a Division of DDB Canada.
